Quantas, the business

Trends, behaviors, habits, desires. Understanding consumers today means knowing where their hearts and minds head to, guiding the creation of a product or service and monitoring its performance in the market.

Founded in 2002, Quantas Pesquisas e Estudos de Mercado applies numbers to decode consumer habits and desires. The company is not only able to build broad quantitative evaluation, but also to find the best answers in this sea of numbers.

Its team is comprised of senior professionals, able to grasp details of client challenges and, thus, interpret market studies and in-depth analysis centered on market needs, aligned with clients.

We dive into



#healthcare #beauty-care #wellness

#culture #entertainment






What we can find out for you:

  1. How much would customers pay for your product or service?
  2. What is your brand value?
  3. How to optimize your sales?
  4. How can your packaging stand out on the shelf? How easy is it to be spotted?
  5. What is your customer brand loyalty?
  6. What are the new opportunities for your products and services?
  7. How to extend heavy-user habits to other consumer segments?
  8. Are you better than your competitors? How?
  9. Will consumers like the changes planned to your products?
  10. How is your brand treated in social media?
  11. Why did a particular campaign go viral?
  12. How do your competitors work in social media?

Since today's world is in the fast track, if you have a question that can be answered with numbers,
we can find the answer for you.



clients attended
interviews realized
different segments


Karla Mendes

Managing Partner

Karla Mendes holds a 30-year experience in quantitative market research and has a Master degree in Applied Statistics from Unicamp.
Before Quantas, she worked at AC Nielsen, worked for Datafolha and implemented the Market Research and Information Department at Globosat.


  • E*Idéias – Trend and innovation consultancy by advertising professional Paula Rizzo.
  • In Touch – Expertise in qualitative research, standing out through its international work and its deep knowledge of Brazilian and Latin American consumers.
  • Datafolha – It is among the country’s top research agencies and has been in market research for over 30 years. Its ongoing method and technique development approach ensures precision and commitment to each step of the research study process.
  • Evne – Expertise in data collection and treatment with national operation and extensive knowledge to build panels, monitoring and point of sale. Evne is among the most reputable Brazilian companies in Brazil.
  • Offerwise – over 15 years of innovative market research approach, the company has its own methodology and is specialized in Hispanic research panels in the US and Latin America.
  • Elementos – Its major distinctive element is having more sophisticated data processing and treatment from the rigorous use of statistical techniques such as segmentation and modeling.
  • BestForecast – It provides software for data collection (CATI, CAPI, Web and Handhelds) and tabulation, statistical modeling and various types of technological solutions to process and analyze research information.
  • Tecnométrica – Founded in Campinas in 1984, the company currently operates in system concept, development and implementation for information engineering.
  • Claudia Zuppo – Claudia has over 20 years of experience in Consumer Insight, graduated at ESPM and completed her education at London City College extension program. She has also a Master Degree in Business Administration. She is insight-oriented and business opportunity-centered, based on a large experience from organizations, as Research International, Unilever and Danone. She is also a Professor at Miami Ad School/ESPM.



Estudo do Gloob aponta efeitos da pandemia nas crianças

Estudo “Entretempos”, do Gloob, revelou os efeitos da pandemia nas crianças e nos pais durante as diferentes fases do isolamento social. Veja. Acesse a matéria completa

Pandemia gerou tristeza e preocupação em 57% das crianças, aponta pesquisa

Estudo, divulgado exclusivamente pela CRESCER, foi realizado online com crianças entre 6 e 11 e aponta os reflexos do isolamento na vida dos pequenos por causa da covid-19. Viver um […]

Crianças aumentam uso de tela durante isolamento

Digital representa escapismo diante das restrições sociais. A rotina de todos foi afetada de alguma forma pelas medidas de isolamento e distanciamento social durante a pandemia do novo coronavírus e […]

See all our clippings